The New Way to Hire Skilled Trades
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● Our Story
Forward Thinkers  ·  Faith Filled  ·  Upward Innovators

The Bridge Between
Workforce and Workplace

Building reliable workforce solutions rooted in values, performance, and trust — because when people grow, businesses thrive.

30+
Years Combined Experience
8
States Served
7
Trade Categories
100%
Performance-Based Model
About 10X Workforce

Built on Relationships.
Driven by Results.

At 10X Workforce, nothing is more important than the safety, health, and well-being of our employees and the clients we serve. A safe, compliant work environment is a shared commitment across our organization and the foundation of how we operate every day.

With over 30 years of combined experience in the skilled trades and workforce solutions industry, we deliver highly qualified professionals nationwide — across Electrical & Mechanical Contractors, Construction, Manufacturing, Warehousing, Facilities & Maintenance, Data Centers, and Property Management. We specialize in supplying job-site-ready talent tailored to the specific demands of each project, facility, and operation.

We believe strong relationships drive better outcomes. By investing in long-term partnerships with our employees, clients, and communities, we gain a deeper understanding of workforce needs — allowing us to consistently match the right professional with the right opportunity.

The name 10X Workforce reflects our mindset: think differently, act with purpose, and continually raise the standard. We are a safety-first, performance-driven organization built on trust, fairness, accountability, and a relentless commitment to doing what's right.

Our goal is simple: to be your single, trusted workforce partner for dependable, highly trained professionals who bring skill, reliability, and a strong work ethic to every job.
— 10X Workforce Mission
Our Vision

10X Workforce is a family-run business built on strong values and long-term relationships. Everything we do is centered on helping people grow — our employees, our clients, and the communities we serve.

This philosophy shapes every workforce solution we deliver — built to be flexible, performance-driven, and aligned with long-term success.

What Guides Us

Three Values.
Every Decision.

We are guided by core values that shape our culture and every relationship we build.

✝️

Faith

We believe our business should reflect who we are and what we stand for — faith, family, integrity, trust, and fairness. These principles guide our actions and decisions, helping us lead with purpose, accountability, and respect in every relationship we build.

🤝

Teamwork

We recognize the positive impact our people have on one another and on those we serve. We foster a supportive, collaborative environment where every team member is encouraged to contribute, grow, and succeed — empowering individuals to use their God-given strengths.

🌱

Stewardship

We believe in giving back and being responsible stewards of the communities we serve. By investing in people — their well-being, development, and future — we aim to create lasting value that extends far beyond the workplace.

Our Real Commitment

We don't claim to get every placement right on the first try. What we do guarantee is this: we don't stop until we do. That's the only honest guarantee anyone in this business can give you — and the one we'll stand behind.

Our Leadership

The People Behind 10X

Workforce is a relationship business. We're not a faceless platform — we're real people who care deeply about outcomes for both our clients and our workforce.

Gianni Cotteta, Founder & CEO of 10X Workforce
Gianni Cotteta
Founder & CEO

Gianni grew up in a family-owned welding and manufacturing business — giving him deep respect for the skilled trades and the operational discipline that drives real outcomes. That foundation shapes everything at 10X Workforce.

A serial entrepreneur, he previously founded Stellar Group, a New York-based creative and strategy firm that helped clients win over $500M in contract value — proving early on that his focus has always been on delivering measurable results for the people he serves, not just himself.

He later founded Ad Rail USA — the first company in the United States to introduce escalator handrail media — operating a licensed elevator contractor business across multiple states at a national scale. That experience reinforced what the trades already know: execution on the ground is what separates real operators from everyone else.

Today at 10X Workforce, he is focused on one thing: redefining workforce delivery in the skilled trades through performance-based, capital-efficient labor solutions. Clear vision. Disciplined execution. Measurable value.

Outside the office, Gianni enjoys spending time with his family, serving those in need, sailing on Narragansett Bay, and reading every book he can get his hands on.

Charles Cooper, President of 10X Workforce
Charles Cooper
President

Charles Cooper leads 10X Workforce as President, overseeing the company's growth strategy, client relationships, and day-to-day operations. He brings a direct, results-driven approach to every engagement — ensuring that what we promise our clients actually happens in the field.

With deep roots in workforce solutions and a firm belief that people are the most important asset on any job site, Charles has built a reputation for straight talk, fast execution, and an unwillingness to accept mediocrity. He holds every member of the 10X team to the same standard he holds himself: deliver results or change what you're doing until you do.

At 10X Workforce, Charles is focused on building something that lasts — a company known across the skilled trades industry for doing exactly what it says, every single time.

Outside of work, Chuck enjoys spending time with his wife and kids, playing pickleball and traveling to Virginia beach to visit family and spend time with his family by the ocean.

Joseph Trotter, Chief Financial Officer of 10X Workforce
Joseph Trotter
Chief Financial Officer

Joseph Trotter serves as Chief Financial Officer of 10X Workforce, where he oversees financial planning, reporting, and the operational infrastructure that keeps the company's performance-based model working as designed. His approach to finance is rooted in stewardship — not just tracking numbers, but ensuring every dollar the company spends moves the mission forward.

Joseph understands that the 10X model only works when the financial engine behind it is disciplined and transparent. He is the reason clients and professionals can trust that commitments made at the front door are kept all the way through. That kind of reliability doesn't happen by accident — it's built, transaction by transaction, with intention.

Outside the office, Joseph is driven by the same faith-based values that define 10X Workforce as an organization — a belief that doing right by people, even when it costs you something, is always the right business decision.

Supporting U.S. Military Veterans
Thank You For Your Service

Proud to Support America's Veterans

10X Workforce is proud to support military veterans and service members transitioning into civilian careers within the skilled trades and transportation industries. The discipline, technical training, accountability, and team-first mindset developed through military service align naturally with the demands of our workforce and the environments we serve.

We value the structure, leadership, and reliability veterans bring to the job, and we are committed to helping them build stable, rewarding careers where their experience is respected and their skills continue to grow.

Apply to Our Network →
"

And whatsoever ye do, do it heartily, as to the Lord, and not unto men.

Colossians 3:23

Ready to Work With a Partner
Who Actually Cares?

Whether you're an employer building your team or a professional ready for your next opportunity — we're here, and we're invested in your success.

For Employers

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30 minutes. No commitment. We'll come prepared with a sourcing plan tailored to your sector and workforce needs.

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For Professionals

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Join a network of skilled tradespeople placed by specialists who know the industry and fight for your career.

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